Go-to-Market Strategy

Hyper-Local & Asset-First

Investor Confidential

Sections

The Chicken & Egg Problem

The #1 investor concern for marketplace businesses

Can't get users without vendors

Why would homeowners use a marketplace with no service providers?

Can't get vendors without users

Why would contractors pay for leads with no customers?

Use Proveniq Home (the inventory tool) as a "Wedge" to build user density before we even turn on the marketplace.

Step 1: Inventory

Get 10,000 homes with data

Step 2: Vendors

Show them the data, they come

Step 3: Ignition

Turn on the marketplace