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Currently, the value of a physical asset is an opinion.
The Seller thinks it's worth
$5k
The Buyer thinks it's worth
$3k
The Insurer thinks it's worth
Fraud risk
The Bank thinks it's worth
$0
When we declare what an asset is, where it is, and what it is worth, the market accepts our truth because we will have the data history nobody else has.
We will charge a toll on every transaction that relies on our truth.
The Trojan Horse
The industry calls it "Asset KYC." That's banking jargon. Let's call it what it is: The Trap.
The Strategy:
We won't just want users. We will want Data Hostages. Once a user catalogs their home, the cost of leaving is too high.
The Trap
"Catalog your home for free."
The Lock
"If you leave, you lose your insurance proof, warranty tracking, and resale history."
The Result
Zero churn. Infinite data density.
FREE
The Net
Will catch everything. Every item logged will create a digital twin we will monetize later.
PLUS ($4.99)
The OpEx Killer
Will cover the server bills so the free tier doesn't bleed us.
PRO ($9.99)
The Whale Hunter
Will filter for users with high liquidity needs (Capital targets).
LANDLORD
The Virus
Landlords will force tenants to install the app. We will acquire users by mandate, not marketing.
The "Vegas House" Edge
Marketplaces aren't about "Trust Premiums." They are about Rigging the Game against Fraud.
The Problem
eBay is a "Lemons Market"
High Fraud = Low Prices
The Solution
Proveniq will be a "Verified Market"
We will remove the risk discount
10%
Seller Fee
The price of admission to a risk-free market
8%
Lock-In Rate
We will incentivize you to stay in our ecosystem
15%
Recovery Pipeline
We will be the Salesforce of Scrap
The "Pre-Crime" Division
Forget "Leakage reduction." Sell Omniscience.
The Pitch to Carriers:
"Right now, you are insuring a black box. You have no idea what is inside that house until it burns down. Then, you fight the homeowner about the ashes."
The Proveniq Promise:
"We turn on the lights. We tell you exactly what is in the box before you insure it. And when it burns, we tell you exactly what the check should be."
Underwriting API
We tell them the risk score.
Claims API
We write the check for them.
Fraud API
We catch the liars.
This isn't "software." This is replacing their entire claims department with an algorithm.
The "Pawn Killer"
The industry calls it "Secured Lending." Let's call it Liquidity Injection.
Pawn Shops
200% APR
Predatory
Limited capital
Credit Cards
25% APR
Unsecured
High default risk
Proveniq Capital
12% APR
Secured by Digital Truth
Near-zero risk
We know the borrower owns the asset. We know where it is (SmartTags). We know what it's worth (Core).
If they don't pay? Digital Foreclosure.
The Risk is Near Zero. The Yield is Double Digits.
The "Visa" of Assets
The ultimate goal: The Toll Booth.
We are building the Global Routing Number for Things.
Want to insure it?
Query Proveniq.
Cha-ching 💰
Want to sell it?
Query Proveniq.
Cha-ching 💰
Want to lend against it?
Query Proveniq.
Cha-ching 💰
We won't need to be the marketplace or the bank or the insurer for everyone.
We will just need to be the Verification Layer they all pay to access.
How much revenue can we extract from a single $5,000 Rolex over 10 years?
| Year | Event | Action | Revenue |
|---|---|---|---|
| Year 1 | Acquisition | User logs it | $0 |
| Year 2 | Insurance | Carrier checks pre-loss data | $0.50 |
| Year 3 | Loan | User borrows $2k | $250 |
| Year 5 | Sale | User sells on Bids | $500 |
| Year 5 | Verify | Buyer pays for Transfer | $10 |
| Year 6 | Insurance | New Carrier checks data | $0.50 |
| Year 8 | Loan | New Owner borrows $2k | $250 |
| Year 10 | Salvage | Damaged, sold for parts | $100 |
Total Revenue from ONE Watch
~$1,111
Cost to Acquire Data
$0
ROI
∞
(The version that gets the wire transfer)
"Every other company in this space is fighting for a slice of the transaction."
eBay
fights for
the sale
State Farm
fights for
the premium
Affirm
fights for
the loan
Proveniq will fight for the Truth.
We will own the data layer that sits underneath all of them.
We won't just facilitate the economy of physical assets.
We will tax it.
We are building the Bloomberg Terminal for the Physical World.
And once we turn the lights on, no one can afford to go back to the dark.
Creates a sense of dominance: "The Trap," "The Virus," "The Toll Booth"
Moves away from academic theory to raw power dynamics.
Investors love businesses that act like governments (taxing activity) rather than service providers.